You’ve put in years of breeding work to craft a gorgeous palette of pastels, an ombre assortment of olives, or a stunning smattering of speckles. But labeling them “F3 Olive” or “Easter Eggers” just does not capture the shock of rare colors your breeding flock is now producing. So what do you call them? Should you even bother coming up with something creative if it will be copied by some sub-par breeder five minutes later? I’ll explain why you should be creatively naming your hatching egg line and why this simple name can help drive traffic to your farm page and boost your hatching egg sales every year from now on!
Naming Your Hatching Egg Line Something Memorable
The purpose of giving a collection of eggs you bred a name is because it becomes a keyword that people can remember and search for. This means they are going to find you faster in the sea of chicken breeders. And when telling their friends about you, those friends can find you easily, too.
Your Hatching Egg Line Name & Photos Should Coordinate
If you can name and photograph your eggs in a way that sticks in everyone’s mind, it will drive sales to your farm forever. If I wanted to offer the Easter Egger assortment above as “Ice Cream Eggers”, photographed with candy sprinkles and all, people may not remember my farm name but they are going to remember that mint chip egg in that aqua green ice cream scoop!
Use Keywords to Your Advantage!
After seeing a bright, unexpected egg image once which they want to find again, they are going to use keywords to describe what they saw, NOT your farm name. Those keywords may be: ice cream eggs or eggs with sprinkles. So as you are saving your images, save them in a keyword rich way, like ‘SilverHomestead ice cream easter egger eggs with candy sprinkles in mint scoop.jpg’ I know that seems like the longest photo name ever but Google can read the name of that image anywhere you post it. When someone searches for just a couple of those words, your picture is going to pop up. (And then be pinned to Pinterest a hundred times!) If your hatching egg images are memorable and you use keywords to your advantage, it’s easy for buyers to find you and place an order.
Coming Up With The Perfect Name
Inspiration can strike anywhere but the egg colors your breeding project is producing should be your starting palette. If you’re sick of the word olive, what about charcuterie? Could you stage your eggs and some real food to look like a chacuterie board? Not sure what to call your rainbow color mix? Search Pinterest for children’s birthday party ideas using your egg colors. What comes up? Does it spark any ideas? Luau Eggers? Cupcake Eggers? Confetti Layers? Candy Sprinkle Eggs? Since eggs are food themselves, don’t be afraid to embrace something food-related that sparks your creativity! Just be sure to not infringe on copyrighted brand names (like M&M’s or Skittles) and stick to generic food names (like ‘candy’ or ‘sweets’).
Staging Unforgettable Images
Once you’ve found a name that captures both the colors of your project and is something you could turn into a photograph-able scene, it is time to collect your supplies! Our Eye-Grabbing Egg Images article goes into depth on how I created the images shown here. My best suggestions are to use white ceramic dishes and white displays to make eggs of all colors pop. You may need to purchase some supplies, like crinkle shred for making playful nests, candy sprinkles or unique display pieces from Amazon, Etsy, Home Goods, or Hobby Lobby. The white Henlay trays are really handy, too. Put it all together for some truly unique images that are going to set your offerings apart!
Click HERE and HERE for More Help Setting Up Neat-Looking Egg Scenes!
Watermark Your Images
It is a good idea to add your logo or a watermark to your images. This will prevent them from being stolen online by hatching egg scammers or unscrupulous bloggers running websites loaded with a bajillion ads who will use your unbranded pictures to make a few cents off a misleading click.
Dealing with Copy Cats
Unless you go through the process of trademarking the name for your hatching egg line, you will deal with copy cats. This can be annoying but might be more innocent than you expect. A new breeder may think all pastel eggs the color of gelato flavors are called “ice cream eggers”. Chances are she has not read this article and won’t know about loading the image name with keywords so she won’t get the same traffic you do. When people search for what they saw in her pictures, they are more likely to come across your keyworded images and buy from you. Worse for her will be online individuals who message to tell her she can’t call her line Ice Cream Eggers because everyone knows your farm was the first to offer them and hers are just Easter Eggers.
Constant Output of Vibrant, Fresh Images Wins
If you find yourself dealing with a stampeding herd of copy cats, their lack of creativity benefits you because they are just copying, not innovating. A regular stream of stunningly unique, never-before-seen images coming from your farm is going to bring a flood of positive attention and eager buyers. If your first ice cream scoop & sprinkles image has been copied to exhaustion, stage a new photo shoot with ice cream cones, cupcakes, macarons and even more outrageous sprinkle colors. The eggs you use in an image can be disposed of afterwards so use glue dots or hot glue to create a 3 “flavor” waffle cone piled high! (Is now a good time to tell you that commercials use shaving foam as a non-melting whipped cream in their shots?) Try to outdo your own previous images and your photography style will become so entwined with your quality breeding work that other folks will look for easier things to copy. (afflinks)
Let’s Get to Work!
Creatively naming your hatching egg line is a lot of fun and lends itself to some really neat photo shoots. Sharing pretty images online generates instant interest in your farm and breeding work, which puts names on your wait list and dollars in the chicken feed jar!
BONUS: Color Tips Explained
I mentioned above that I used only warm colored candy sprinkes with my eggs in the ice cream shot. Why? Because my eggs were all cool toned. Even the pink egg with its frosty white surface has a cooler appearance. And since eggs don’t come in yellow, bright orange or neon pink, those candy colors looked really good with my blue & green eggs. As you’re selecting accessories for your images, keep color theory in mind and experiment with different mixes. Sometimes things that look fine in person can appear bland in an image. Staging your scenes in multiple different ways and capturing them from varying angles can help you quickly discover what combination makes for photogenic eggs!
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